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A Powerful Guide in Difficult Times
The 4-Year Rule—Master Life-Changing Goals in Focused Cycles
The 4-Year Rule—Master Life-Changing Goals in Focused Cycles
By Shahzad Ilyas
What if every four years you had the chance to completely reinvent yourself—becoming stronger, wealthier, and more fulfilled than ever before? The 4-Year Rule introduces a powerful framework practiced by elite performers, visionary entrepreneurs, and world-class athletes: dividing life into focused four-year cycles, each dedicated to one life-defining goal. This approach not only helps you identify the right goal but also teaches you how to sustain unshakable focus, cultivate discipline, and execute with the precision of a champion. Many of today’s most impactful and highly successful millionaires unknowingly follow this same rhythm, advancing to higher levels in their careers every four years. Whether your aim is to launch a business, master a skill, or achieve peak health, The 4-Year Rule offers you the blueprint to transform each four-year span into the most productive era of your life—then repeat the process, step by step, to build a lifetime of exponential growth.
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about
THE AUTHOR
Kris Carr
Kris Carr is a multiple New York Times best-selling author, wellness activist and cancer thriver. She’s been called a “force of nature” by O Magazine and was named a “new role model” by the New York Times. Kris is also a member of Oprah’s SuperSoul 100, recognizing the most influential thought-leaders today.
Her new book, I’m Not a Mourning Person, is her most poignant exploration of the human condition yet. In it, Kris tackles the universal experience of loss with her signature combo of searing vulnerability and irreverent humor.
While navigating the loss of her father, a faltering business, and her 20-year milestone of living with Stage IV cancer—Kris realized that our grief-phobic culture has left most of us unprepared to handle loss. Instead, we’re taught how to avoid pain.
But, as Kris asserts, “We can’t amputate any of our emotions and expect to be whole.”
I’m Not a Mourning Person is a field guide through the rougher terrain of human emotions, filled with powerful exercises, research-driven strategies, and moving stories about what to expect when you’re not expecting your world to fall apart.
It’s a light for anyone whose world feels dark—and a roadmap back toward your truest self.
Questions & Answers
What is The 4-Year Rule about?
It’s a proven system that teaches you how to reinvent yourself every four years by focusing on one life-changing goal at a time — just like elite performers, entrepreneurs, and athletes do.
Why four years and not one year or ten years?
Four years is long enough to achieve something extraordinary but short enough to stay focused and avoid burnout. It’s the sweet spot between urgency and sustainability.
How does this system compare to traditional goal-setting?
Instead of juggling dozens of goals, The 4-Year Rule forces laser focus on one defining mission. This intensity creates results most people never achieve with scattered efforts.
What types of goals can I apply the 4-Year Rule to?
It works for almost any big life goal: building a business, writing a book, mastering a skill, transforming health and fitness, or achieving financial freedom.
What makes The 4-Year Rule different from other self-help books?
Most books inspire short-term motivation. This book gives you a repeatable, lifelong blueprint to achieve extraordinary results — one focused cycle at a time.